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Meet Us in Milwaukee: ACE’s 22nd Annual Ethanol Conference is August 11-13
by Sara Eiesland

With many still feeling the pinch of the turbulent economy, travel budgets may be limited this summer, yet it remains critically important to stay up-to-date on ethanol industry issues. The American Coalition for Ethanol (ACE) is finalizing plans for its 22nd annual Ethanol Conference & Trade Show, putting together a first-class event filled with the ethanol information and networking opportunities you want – all at a reasonable price in an accessible location.

Registration is now open for the ACE Ethanol Conference, to be held August 11-13 in Milwaukee, Wisconsin. Go to and click on the “ACE Conference” quick link on the right-hand side of the homepage, or call the ACE office at (605) 334-3381 to request a hard copy registration form.

The ACE Ethanol Conference & Trade Show remains the most affordable industry event; ACE members can register online to attend the conference for only $179.

A pledge to unite and energize ethanol’s grassroots supporters, this year’s theme is “determination: renew, unite, succeed.”

Jeff Fox Memorial Golf Tournament

The 2009 Jeff Fox Memorial Scholarship Golf Classic will be held at Milwaukee’s Brown Deer Golf Club, a course played by some of the greats including Jack Nicklaus, Arnold Palmer, and Tiger Woods. This scenic course founded in 1929 has a layout with 60 sand-filled bunkers, tree-lined fairways, and water winding throughout the course.

The annual ACE golf classic has been renamed to honor the memory of the ethanol industry’s close friend Jeff Fox, who passed away unexpectedly in 2007. Jeff’s years of keen leadership helped shape the ethanol industry in South Dakota and across the nation. Proceeds from the event will go to the ACE Scholarship Fund, which provides up to five $1,000 college scholarships each year to the children of ACE ethanol producer, voting, and associate member company owners and employees.

Welcome Reception and Trade Show

Following the golf tournament, attendees are invited to gather at the Midwest Airlines Center for the Trade Show Welcome Reception which marks the opening of the 22nd annual event.

The trade show will be open during the Welcome Reception, as well as on Wednesday, August 12 from 8 a.m. to 12:45 p.m. and on Thursday morning from 8 a.m. to 10 a.m.

On Wednesday morning, a live broadcast of AgriTalk, the nationally syndicated radio program, will also take place in the trade show.

Breakout sessions cover key topics

The ACE conference is comprised of a more formal general session, as well as smaller breakout sessions on specific and timely topics that are of interest to attendees. Five breakout sessions will be presented this year, all featuring industry experts at the top of their fields.

This year’s breakout sessions include:

· “When the Going Gets Tough: Succeeding in Difficult Market Conditions”

· “Collecting, Handling, and Biorefining Next Generation Feedstocks”

· “RINfo: Tracking and Trading Renewable Identification Numbers”

Breakout sessions will also be held on ethanol producer risk management and on the federal stimulus and how it relates to the biofuels industry.

Awards banquet honors ethanol’s best

Each year, the American Coalition for Ethanol honors a select few industry leaders with awards, to be presented on Wednesday evening, August 12 in the ballroom of the Hilton Milwaukee City Center. Awards will honor those who have shown unparalleled leadership on behalf of ethanol in public policy, market development, media, and grassroots advocacy.

One of this year’s honorees is U.S. Secretary of Agriculture Tom Vilsack, who ACE is honoring with the 2009 Policy & Legislative Leadership Award, which is presented to a policymaker at the state or federal level for introducing or championing public policies that promote the U.S. ethanol industry and strengthen rural America.

ACE has invited Secretary Vilsack to attend the 22nd Annual ACE Ethanol Conference & Trade Show, both to accept his award and to present a keynote address to ethanol industry supporters.

General session speakers to address top issues

American Coalition for Ethanol leadership – President Bob Scott, Executive Vice President Brian Jennings, and Vice President / Market Development Ron Lamberty – will open the conference’s general session on Wednesday afternoon, August 12, with timely updates and pressing policy and marketing issues facing the biofuels industry.

Industry experts will address the conference general session, speaking on these topics:

· “Brazil: Making Mid-Level Blends Work”

· “More Mileage with Ethanol?”

· “Blending Better Solutions: 2009 Edition”

· “Strategic Advocacy and PR in the Era of New Media”

· “A Cellulosic Ethanol Progress Report”

· “Theory vs. Science: The Role of Biofuels in Low Carbon Policies”

· “Efficiencies and Innovations in Corn Ethanol”

The “More Mileage with Ethanol?” presentation will come from Luke Cruff of Ricardo, Inc., a company that utilizes Ethanol Boosted Direct Injection (EBDI) technology to optimize engines to run on ethanol.

“Blending Better Solutions,” developed from a popular panel at last year’s ACE conference, will be led by ACE’s Ron Lamberty and John Eichberger of the National Association of Convenience Stores. These marketing experts will discuss what federal and private funding sources are available to help retailers provide consumers more choice at the pump through new infrastructure like ethanol blender pumps.

The “New Media” presentation will explain how the Internet has revolutionized how information is shared and how this can impact the U.S. biofuels industry. Many new strategic tools are available today – online news sources, blogs, social networks, and more – and these can create effective informational campaigns and grassroots advocacy efforts. A list of the American Coalition for Ethanol’s “Web 2.0” resources can be viewed under the “Get Involved” tab on

Register online for the best rates is your portal for registering for next month’s conference; go to and click on the “ACE Conference” quick link on the right-hand side.

Registering early and online will give you the lowest available rates. ACE members can attend the two-day event for only $179. Non-members attend for $229. If an ethanol plant registers two or more employees or board members for the event, each registration costs only $79. These rates compare to nearly $800 for a similar industry event.

ACE has reserved a block of rooms with the Hilton Milwaukee City Centre hotel, located within steps of the Midwest Airlines Center, to host conference guests. To make a reservation, call 414-271-7250 or 1-800-HILTONS and mention the group code name “ACE.” The Doubletree Hotel Milwaukee City Centre can accommodate overflow reservations; call the Doubletree at 414-727-2273.

Shannon Gustafson, ACE Director of Strategic Projects and conference coordinator, is available to address any concerns. Contact her by e-mail at or by calling 605- 334-3381. A select few advertising and sponsorship opportunities remain.

ACE is proud to continue its tradition of hosting the highest quality, most affordable event in the ethanol industry. We look forward to seeing you in Milwaukee!

© American Coalition for Ethanol, all rights reserved.
The American Coalition for Ethanol publishes Ethanol Today magazine each month to cover the biofuels industry’s hot topics, including cellulosic ethanol, E85, corn ethanol, food versus fuel, ethanol’s carbon footprint, E10, E15, and mid-range ethanol blends.
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